These are the values we live by here at
Your Vegan Bookkeeper
We’re a dedicated bunch of financial experts using the latest tech to
help grow and systemise your entire finance function.
Person first – stay human
our knowledge to strengthen our team and our clients’ businesses
Always do what we say we’re going to do
Think clearly, act decisively
Focus on facts not drama
Deliver more than expected
Be generous with our time and praise
Give back to our community
Kind words create confidence.
Kind thinking creates profoundness.
Kind giving creates love.
Meet Your Finance Team
I’ve already achieved my first goal - to live life to the fullest whilst creating a thriving business that benefits from my life experiences.
Away from the day job, I’m a mum of 2 grown up children with a thirst for travel and adventure and a love of life’s simple pleasures, things like yoga, meditation, hiking and getting out and about in my campervan - oh and vegan food of course!
I love salsa dance and am a bit of an adrenaline junkie.
Like many of our clients I’ve taken the entrepreneurial plunge leaving my corporate job as an admin assistant and went on to study for my AAT (Association of Accounting Technicians) qualification which I passed in 2019. I feel very grateful to have been given the opportunity to work as part of the VYB team and fortunate to have Tracy as a mentor.
Away from work, I’m usually found working out, cooking (often with a glass of prosecco) and catching up with family and friends.
My first dream was to be a professional dancer, and while that didn’t quite happen, I am a qualified level 2 fitness instructor.
It’s been said I have a talent for asking the right questions and explaining things in clear English that our clients understand and can do something with. I learnt my craft in corporate accountancy and now love being my own boss as well as part of the VYB team.
Not everybody knows but I once abseiled down the KPMG building in Canary Wharf, which is an eye-watering 69m, 227ft or more than 16 double decker buses tall!
Having always had a head for numbers I started out in banking before moving from China to the UK back in 2001. I quickly joined a local firm that mentored and encouraged me to progress my accountancy expertise.
In 2007 I became a British Citizen and soon after set up my own practice TMF Accountants and then in 2015 I also became an associate of Your Vegan Bookkeeper and haven’t looked back since.
Those that know me well know that I love playing golf, so if the sun is shining don’t call as I’ll probably be on the green.
During the week I am an e-business consultant and growth strategist with twenty years’ experience selling luxury and lifestyle products online for established UK brands and start-ups with a solid record of success.
I have written white papers for and lectured on ecommerce and digital marketing in the UK, Switzerland, Argentina, Poland and Australia across the wine industry, luxury watches, renewable energy and the music industry.
Specialties: Growth Strategy, E-commerce, Website Management, Marketing Campaigns, Sales, eCRM, Project Management, Data Analysis, UX, SEM, Website Development, Marketing Automation, Conversion Optimisation, Content Marketing, Social Media Management, Team Building.
At the weekend I devote my time to my family, to painting, sustainable living, growing vegetables and Harley the Labrador.